A/B Testing in 2018:
Getting it Right
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Ready to start AB testing? Better make sure you do it right!
Running AB tests is a must for any serious growth team, but getting it right, and driving meaningful results can be a challenge!
In this must-have growth hacker guide we uncover the golden rules of AB testing, the importance of statistical significance and what you need to get started!
Like all our guides we've made it actionable! We share some of our favourite tools and tips to ensure you're getting the most out of your testing.
This guide also takes a look at what to do if you have small amounts of traffic. AB testing works best when volume is large, but that doesn't mean you can't optimise!
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